Our job was reimagining observatory space and space communication. We developed stories and media to support the observatory’s goal to engage audiences with space, and all its wonders, mysteries and human accomplishments.
The visitor-centric process began with the development of twenty idea sketches that were tested with current and potential audiences. Testing revealed two stand-outs which became the core of the experience.
Spacetracker, a digital interactive that gives visitors the latest news, describing real spacecraft and missions in space. This interactive experience, across several touch screens, allows visitors to get images and infographics from NASA and other sources.
Space History, a display which uses custom-built LEGO scenes to tell the story of key space moments. Scenes are interactive - visitors pull a lever to open a node on the International Space Station or launch the Saturn V rocket. Using digital LEGO modelling software, we sourced over 20,000 LEGO bricks to piece together the intricate scenes.
The reception area also required some rethinking to incorporate these new displays and improve visitor flow in and out of the building. The result is a more open and welcoming space for visitors and an improved work area for staff.
